NFT makes selling art easier than ever before. With the Digital Certificate of Authenticity, transferring rights to a work of art is simple and intuitive. New mechanics of using the blockchain to account for non-fungible items allowed artists to quickly (in real time) sell, rent, and perform other operations with their works of art.
NFT technology has made it easier for artists to promote their digital artwork. Thanks to the developed infrastructure of marketplaces, absolutely anyone, even a novice artist, can get access to a huge market with great liquidity to sell their work.
In this article, we will look at the main factors that should be emphasized by beginners and looking for growth points in the popularity of NFT artists. This article will help you gain an understanding of the key mechanics that make NFT an artist successful and wealthy.
Choose your niche
To be successful as an NFT artist, you need to figure out what kind of art you are going to create. Having a consistent niche will help you stand out from the crowd and create the best art you can sell in your community. Knowing what kind of art you want to create will help you make the right decision and make sure your work is truly a work of art.
Understanding a niche will allow you to direct all your creative energy towards improving your professional skills in your chosen niche. You will not be sprayed, which will allow you to become an expert in this field in a short time. Having a consistent niche when creating NFT art can help you improve your skills and allow your audience to understand what type of art you are creating.
NFT marketplaces have their own specialization, so when choosing a niche, you will understand the size of the potential market. You will be able to analyze the turnover and the number of transactions for competitors with similar characteristics. With a good choice, there may be no competition.
Choosing your specialization will allow you to focus on the segment and work out the marketing strategy of the project in detail. This will cut your marketing budget for the same return.
Of course, as you begin to discover your own style, it’s natural to want to experiment with different artistic genres. While it is helpful to encourage experimentation and creative exploration, it is also important to maintain a “personal style” that resonates throughout your work and should be associated with you as an artist. For example, if you are an artist who loves to draw famous athletes, your audience will know that sport is one of your interests and the drawings you draw are related to sports. However, if you ever decide to post a digital illustration of a unicorn, your followers may be confused or alarmed. Whether this is good or bad, one can only guess; however, it’s best to stay consistent with your style so people can learn to love or hate your work.
Choosing a niche in which to create your art is the beginning of the steps towards a successful career. It is important to make sure that your niche is one that you really enjoy creating, otherwise it will be more of a chore than a passion. If you choose a niche that you’re not passionate about, it may not be possible to create great enough content to really stand out. And if you don’t stand out, how will anyone know how talented you are or what they can expect from your work?
For someone who appreciates the finer things in life, NFTs are the perfect way to showcase artistic genius. Everyone can turn their passions into works of art and stay true to their beliefs.
Personalize and stand out
Be different, stand out and be extravagant. Show the world that you have style by adding your own personal touch. Build all of your artwork so that even an unsophisticated expert can highlight your work. Focus on details, develop individual shapes and backgrounds. Use unusual color schemes and non-classical solutions for the execution of work. Emphasize and change forms and formats, while not deviating from a single individual style inherent only to you. Remember your work is your brand and it must evolve with you. Evolving and at the same time remaining perfectly defined and associated with you.
Broadcast the idea
Remember the main value of the artist’s work is the idea embedded both in the work and in the performer. You must have a clear idea that everyone can understand. A message with a global purpose that all your works broadcast. All your work should be based on a developed concept and be easy to interpret and read. An idea is what separates an ordinary artist from a genius. Choose an idea that you share and translate it through all your work.
Keep in mind the work of Beeple CROSSROADS, the idea of confrontation between Republicans and Democrats, then flew in society, it was on this informational message that she was able to find her niche in the history of digital art. His NFT picture puts an end to the old order and proclaims a new beginning! Learn from reputable artists by subtly feeling the ideals and symbolism inherent in their works.
The key to success consists of several factors, without observing a complex of these factors it is difficult to achieve success. On one idea, without marketing and communications, it will achieve results and become popular will not work.
NFT Creation Tools
Knowing the tools and techniques is a very important step in creating your own piece of art or NFT collection! You must decide what type of computer software you want to use for editing. There are many different types and you should choose the one that makes sense to you. When choosing, focus on technologies that you have a good command of and know how to work with
Image creation
- Best NFT Editing Software: Adobe Illustrator and Photoshop are two popular digital image editing options. Many NFT artists use Illustrator because it’s vector-based, which means the quality will be great as long as you don’t get too close to your illustration.
- GIFs and pixel art are here to stay if you want dynamics or absolute simplicity. To work with these formats, you will need tools such as: Adobe Pixel. You can easily create GIFs and animated sprites in Adobe Photoshop and Piskel, move them around the canvas to find the best composition, and then easily export the image as a GIF or PNG to share it with the world.
- One of the most popular tools among NFT artists is the iPad. Using Pro Create, you can draw and illustrate on your iPad or iPhone. Of course, this approach is not professional, but it has the right to exist.
NFT metadata tools
There are 3 main ways to store NFT metadata so that users can access it at any time:
• use a personal site that supports the metadata processing infrastructure;
• upload IPFS;
• On-chain data storage (the most correct and expensive way).
The most widely used metadata storage format is IPFS. To work with it, you will need to have an understanding of how the IPFS network works. And the ability to use the tools that you can download on the official IPFS website.
Choose the Blockchain for NFTs
The most reliable and proven is the Ethereum blockchain. We recommend that all artists use Ethereum, even though the cost of a transaction can be high. Today it is the most secure and stable network. If you plan to create your work for decades and not worry, Ethereum is your choice. There are various standards on the Ethereum blockchain: ERC-721, ERC-1155, which you will need to learn how to work with in order to be a professional.
Looking at other blockchains like Solana makes sense if you are building a product for the mass market and you need a minimum cost to transact and upload art to the network. The remaining solutions of Polygon, Cardano are currently much inferior: in terms of technical characteristics of the network, and in terms of security.
NFT project infrastructure
The infrastructure of the NFT project includes all the technological nodes necessary for the creation and promotion of your NFT works of art. Use modern technology. At the moment, you will not surprise anyone with pixel graphics formats. More and more resources and developed infrastructure will be required to create and maintain NFTs. If you plan to use complex animations or dynamic metadata changes in the process, then you need to work out non-classical data processing methods and will have to use a more energy-intensive infrastructure. Particular attention is required to be paid to the security of the infrastructure and processing smart contracts. Ordering a security audit from reputable companies can save you a lot of money and save your reputation.
Use:
In addition to an elegant website, you should develop your presence on all major social platforms. To manage to administer all your resources, you need to use special administrative tools that allow you to spend a minimum amount of time working with your communities.
Remember that the main money the collection will bring in the time period!
Drop the tactic of selling out the mint and stop working on the project!
Play the long game: work on the link profiles of your resources and content in advance.
Build your NFT community
Treat the buyers of your work not just as a client, but as an ambassador for your project. Offer them options to influence the development of your projects. Listen to your community, work with it, and explore its interests. With your full integration and personal presence in communication with the community, you will get organic growth, because everyone wants to communicate directly with the creators of the collection, if only in correspondence in the discord. Do not neglect this method, answer the Questions personally.
Create a project map. Yes, yes, initially your users want to see the dynamics and promotion. Show the vector of movement and the main idea, and your community will begin to sprout.
Take a cue from the Bored Monkeys, attract popular people. Make sure that not only you are talking about you within your community.
Building fans around your NFT artwork is the key to success, develop a presence on social media and all the different platforms they use such as Facebook, Twitter, Instagram, YouTube. Being active in the NFT community allows visitors to see what you are doing and creates a connection between you and your audience
Participate in the development of the NFT community
Everything is simple here, present your new idea and technology to the community and the community will make you rich. That is why you need to work through all your work. Create content and promote not only your NFT project and yourself as an artist, but contribute to the development of the industry as a whole. Solve problems, express yourself, communicate. Broadcast your vision for the development of the industry. Attend various events online and offline, participate in discussions and disputes. Make useful contacts among the figures of the NFT sphere. Show what you can, give a great product and the NFT community will thank you.
Conclusion
In the article, we tried to briefly write exactly the main factors under which the NFT artist achieves success. Remember success is not formal compliance, but a lot of work on all the above steps. More detailed information on the promotion of NFT projects and artists can be found on our website in the section: NFT Marketing.
With best wishes for you, your NFTmetria!
Thanks for reading!
